Habit
In response to the plethora of fad diets and nutritional noise we are bombarded with, Habit set out to get to the bottom of it all by leveraging systems biology. Habit looks at the whole person — including DNA, blood, body metrics, behaviors, and goals — to determine their unique optimized nutrition plan.
Role: VP of Creative
I was brought in at an early stage to lead the design of the digital experience. The focus of the experience was to take the complex subjects of nutrition, biology, and behavior and present the information in a way that was intuitive, memorable, and actionable. We approached this problem through extensive cross-functional work with nutritional scientists, data scientists, software engineers, research dietitians, and culinary experts. Here I'll share some highlights of our work.
The Habit Test
The Kit
This project was lead by Sara Butorac who was VP of Design at the time. I helped in early stages of concept design for the packaging, which was designed to emulate a book and allow simple step-by-step instructions for what otherwise could be a complex testing process. Once the concept was approved, I helped with some of the layout design with Sara.
The Companion App
Taking an at-home test alone, which requires you to take a fasting blood sample, drink a high-calorie shake, take 2 subsequent blood samples, and a DNA sample, with time windows to meet, is an incredibly big ask of a customer. To help guide them through the process, we built an app that walks the customer through the steps with videos, timers, and tips.
Results & Plan
Test Results
Habit is rooted in science and has human-centered design at its core. Our testing showed that most of our customers wanted a high level take away of information, with an option to dive in for more detail. My design provided a tweet sized take away of our result narratives with the option to drill into a longer explanation and the biomarkers that impacted the narrative. Additionally, the customer could open the biomarker card to learn more.
Nutrition Plan
Our aim with our nutrition plan was to make it simple for a customer to follow. Our framework began with the highest level mantra for how the customer should eat, then drilled into macros, calorie level and daily servings—each with additional info to dive into to provide the information and support when needed.
Tools & Services
(Available to the customer once their test results are in)
Action Tools
Changing eating behavior to align with a new nutrition plan is really difficult. To help Habit customers adopt their new plan, we created tracking tools, including a Food Photo Journal and a simple but meaningful habit tracker called Habit Maker.
Additionally, we provide recipes tailored to customers’ biology. Habit’s culinary chefs design these amazing tasting recipes that are delivered weekly through the app. The recipes also integrate with Amazon Fresh, so the whole process is simple and fits nicely into a busy life.
Expert Coaching
Habit has an amazing team of Research Dietitians who helped create our Habit platform and have a built a 5 week coaching program to answer questions and guide customers on ways to practically reach their goals. The program focuses on behavior change and is a combination of curriculum delivered through the app, a phone call and texting.
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