I am a creative problem solver focused on working with brave brands that make a positive impact on the world.
What a brand stands for and how it communicates to its loyal followers is critical. A brand should tell a story—a story that explains what the company’s mission is and who its people are. It's important to be intentional about a brand and how people experience it. This means working through brand strategy and creating the identity and collateral that will be the conduit for your brand to speak to the world.
My creative direction methodology begins with unpacking the goals and objectives of the project to get a clear understanding of what we are trying to accomplish. I then begin exploration to find the right aesthetic and tone. I use mood boards, creative briefs, style tiles and prototypes to help direct creative teams. I have led teams made up of UX Designers , UI Designers, Writers, Photographers, Videographers and Programers to launch marketing campaigns and products.
User Experience Design
As the battle for user retention rages on, people expect an intuitive and delightful experience. When crafting a digital product, I focus on the human that will be exploring it. I do this by crafting personas and testing the product out with the intended audience. This approach encourages fast iterations on the design and launches a far more relevant and useful experience for the user.
User Interface Design
The core to my user interface design approach is made up of beautiful, well thought out interactions, dynamic typography, intuitive controls and a drive to simplify. The user interface plays an essential role in bringing humanity to technology.
I really enjoy the process of creating new products. I leverage a lot of cross-functional collaboration and research to understand what might make a valuable experience. I often begin this process with a Google Venture Design Sprint to set the foundation so that everyone involved can get aligned on a direction. From there it's an iterative, agile approach with frequent user testing to bring the product to life.
Having run a digital agency for six years, I understand the many complexities of business. I know how everything affects the bottom line and that we must keep in mind how our efforts will impact the business goals. I also understand the importance of working as a team and establishing a positive company culture built on trust.
As a Christ-follower and fellow human, I look for opportunities to love others. I've had the opportunity to spend time with kids in impoverished neighborhoods in Mexico, helped create a safe and playful facility for an orphanage in Brazil, serve food to the homeless on L.A.'s Skidrow as well as work in ministries right in my own neck of the woods.
I love tech; it amazes me what the human mind can dream up and then make into reality. I've worked on projects that use tech to encourage kids towards healthy habits as well as building a smart scale for the kitchen to give transparency and confidence to home nutrition. I’m always dreaming about ways tech can enhance life and love exploring new ideas.
I was born and raised in the great northwest spending my time camping, hiking, fishing, biking, motorcycling, hunting, kayaking, snowboarding, surfing, etc. The world is a beautiful place, and I love to experience it first hand with a healthy dose of adrenaline. Now as I raise my three boys with my wife, we seek adventures together, instilling in them the same love for the great outdoors.